UliraTorch is designed to be easy to integrate into existing workflows. Whether used as a one-off audit or a recurring tool for ongoing messaging alignment, the process is straightforward and low-effort for the client.
There are three main steps to begin: selecting a use case, providing the necessary materials, and reviewing the output.
1. Select a use case
The first step is to identify the most relevant application. Common starting points include:
Evaluating how well EVP or brand messaging appears across key pages
Auditing a homepage or product section for tone consistency
Comparing your messaging with one or more competitors
Preparing for a campaign or website refresh by assessing current gaps
If you're unsure where to begin, a light discovery call can help surface areas where UliraTorch can add value.
2. Provide materials
Once a use case is selected, we ask for the following:
Page URLs: These can be live web pages or draft staging links. One or two to start is sufficient for pilot audits.
Internal documents: EVP frameworks, tone of voice guidelines, brand pillars, or campaign messaging.
Optional inputs: Competitor websites for comparison, target personas, or existing content matrices.
No integration is needed. All inputs are handled manually and securely. Setup typically takes under one hour.
3. Review the results
The output is delivered in slide format, with optional editable components for integration into internal documentation. Each report includes:
A summary of alignment across selected pages
A breakdown of tone performance by content type
Highlighted examples of strong and weak messaging
Strategic observations and recommended next steps
Depending on the scope, additional layers such as competitive positioning, persona fit, or audience validation may be included.
Pilot Option For teams trialing UliraTorch, a low-cost pilot is available. This typically includes one or two pages of analysis with a short summary deck. It is designed to demonstrate the value of the tool before deciding whether to scale.
Scaling Up For clients who find the results useful, UliraTorch can be scaled to include:
Full-site audits
Quarterly tone and alignment tracking
Competitor benchmarking
Message hierarchy development
Strategy input for campaigns or rebrands
The tool is modular, so it can grow over time. Some teams use it for one-off guidance, others build it into their recurring brand review cycles.
Support Every engagement includes access to a strategist who can walk through the report and provide context. The aim is to make results useful, not just accurate.
Explore brand language diagnostics.
Try UliraTorch today.
Limited pilot audits are still available at zero cost. Receive a structured analysis covering 1-2 pages of your organisations web presence in just 48-hours.